The St.Ives Housekeeping Company

The branding package for The St Ives Housekeeping Company contains a logo design, fonts, colours, and business cards. The new visual identity was created in a playful and symbolic way which brings a new modern feel to this traditional service. The owner wanted to include a mermaid illustration as a main element of the logo. I’ve created a linear illustration of a mermaid as a housekeeper holding a mop and with a brush instead of tail. The client absolutely loves the design and it’d proudly using it on company cars and tote bag.

I hope you like the design as much as I do!