West Beach Cafe + Fish Bar

The branding package for West Beach Cafe includes a logo design, fonts, colours, illustrated elements (icons), printed menus, business cards and outside menu boards. The new visual identity was created in a playful and modern way which brings new customers to the restaurant. Warm peachy shades and ocean colours added a nice, fresh, and tropical feel to the place.

A year later the owners decided to adapt the top part of the cafe to the new outside restaurant called a Fish Bar. It offers a casual seafood dining experience right on the beach. Again, I had the pleasure to design a logo and a business cards. This time the theme was a more elegant but using the minimalist line style of the West Beach Cafe branding. The most important element was the logo. It combines two leading elements of the place which are a fish and a specific cocktail glass. The modern earthy tones beautifully complement the beachy feel of the Fish Bar. All designed with a minimalist and simple form with a modern twist.


For both visual identities, the client already had a vision and style they were going for so the design process went quick and easy. It was a great experience to be working on this project. I hope you like the designs as much as I do!